Digital solutions are tools which make use of technology to simplify processes and create new avenues for interaction with customers. They can help businesses remain competitive, satisfy customer needs more effectively, or drive growth. But choosing the right ones requires careful planning. Here are some of the most important factors to consider when selecting an advanced digital business solution.
Many digital solutions are a combination of innovative and scalable technology which allows them to expand and adapt to the needs of the business. This flexibility comes with a price. It’s not common for successful solutions to generate demands for expanded services, greater personalization and more variation. The challenge for businesses that are digital is to embrace complexity and add real value while avoiding unnecessary complexity.
Complex digital solutions automate routine tasks. This lets employees spend less time working on administrative tasks and concentrate on more important tasks. They can also improve data management and facilitate better decision-making by monitoring data in real-time. These solutions can also cut costs and make scaling the company easier.
Sales professionals face difficulties in articulating the benefits of these capabilities. They must develop an understanding of how their solutions will bring tangible benefits to specific customer needs. They also need to adapt their value proposition to complex digital solution for your business meet the changing needs of customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your Business for Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.